[Business Name] Website Diagnostic
A paid diagnostic report for local businesses that need a practical fix queue for missed calls, bookings, quote requests, local visibility, speed, and trust.
Executive Summary
One-page owner readout: what is leaking, what to fix first, and why.
[Primary leak.] [Visible evidence and business consequence in one plain-English sentence.]
[Quick fix.] [Lowest-effort change that can improve calls, bookings, or quote requests.]
[Items 1-3 from the queue, ordered by impact and speed.]
[DIY, developer handoff, or Local Fix Lab implementation recommendation.]
This review is based on visible public evidence and common diagnostic tools. It does not guarantee rankings, traffic, leads, revenue, or Google Business Profile placement.
Scorecard
Use scores to prioritize attention, not to imply precision.
Phone visibility, tap-to-call, sticky actions, emergency path.
Forms, CTAs, booking paths, next-step clarity.
Titles, H1s, city/service signals, schema, NAP.
Reviews, licenses, team proof, real work, recent credibility.
PageSpeed, Core Web Vitals, image weight, third-party scripts.
Broken links, redirects, sitemap, robots, HTTPS, canonicals.
High-intent pages, city coverage, internal links, buyer questions.
Overall readiness for calls, bookings, quote requests, and trust.
Priority Issue Queue
Replace placeholders with 15-20 ranked issues for the paid Full Fix List.
[Specific issue tied to a visible leak]
Evidence: [Screenshot, URL, visible text, PageSpeed result, Search Console note, or manual observation.]
Why it matters: [Plain-English business consequence for calls, bookings, visibility, trust, or quote requests.]
Recommended fix: [Concrete fix that a developer, owner, or Local Fix Lab can execute.]
[Second priority issue]
Evidence: [Specific evidence.]
Why it matters: [Commercial consequence.]
Recommended fix: [Actionable fix.]
[Third priority issue]
Evidence: [Specific evidence.]
Why it matters: [Commercial consequence.]
Recommended fix: [Actionable fix.]
Add issues 04-20 with the same evidence, consequence, fix, impact, effort, and owner structure. Do not include filler issues just to reach a number.
Evidence Screenshots
Screenshots should prove the recommendation, not decorate the report.
[Insert annotated screenshot]
[Insert annotated screenshot]
[Insert annotated screenshot]
[Insert annotated screenshot]
Speed & Technical Summary
Translate tool outputs into the fix that matters first.
[Short note.]
[Main cause.]
[Script issue.]
[Visual stability.]
| Area | Finding | First Fix | Priority |
|---|---|---|---|
| Indexability | [Robots, sitemap, noindex, crawl issue.] | [Concrete correction.] | Medium |
| Metadata | [Titles, descriptions, H1s.] | [Rewrite pattern.] | High |
| Broken links | [Links, redirects, dead assets.] | [Fix, redirect, remove.] | Medium |
| Performance | [Images, scripts, server, font loading.] | [Largest practical win.] | High |
Mobile, Contact & Local SEO
The paid report should connect site mechanics to local buying behavior.
Mobile and call path
[Phone visibility, tap target size, sticky call button, emergency path, form length, booking link behavior.]
Google Business Profile and NAP
[Category, service areas, address/phone consistency, profile-to-site alignment, review visibility.]
Local SEO hygiene
[Homepage title, meta description, H1, service/city language, schema, sitemap, robots, local landing pages.]
Trust and proof
[Reviews, testimonials, licenses, staff/local presence, real project evidence, guarantees, recent work.]
Content & Service Page Gaps
Show where high-intent local demand has no clear page or answer.
| Opportunity | Search / buyer intent | Missing page or section | Why it matters | Priority |
|---|---|---|---|---|
| [Emergency service page] | [emergency + service + city] | [New page / CTA block] | [High-intent callers need fast confidence.] | High |
| [Service area page] | [service + nearby suburb] | [Location page] | [Local relevance and customer clarity.] | Medium |
| [Pricing FAQ] | [cost / price / estimate] | [FAQ section] | [Answers objections before the call.] | Medium |
| [Trust page or proof block] | [licensed / reviews / before-after] | [Proof section] | [Reduces perceived risk.] | Low |
Competitor Spot Check
Compare patterns ethically. Do not copy competitor wording.
Competitor 1: [Name]
URL: [URL]
What they do better: [CTA, service page, proof, local relevance, speed, reviews.]
Useful pattern: [Concrete structure to adapt.]
Competitor 2: [Name]
URL: [URL]
What they do better: [CTA, service page, proof, local relevance, speed, reviews.]
Useful pattern: [Concrete structure to adapt.]
30-Day Fix Roadmap
Turn the queue into a sequence a busy owner can understand.
Critical fixes
[Tracking baseline, phone/contact path, biggest speed issue, metadata blockers.]
[Developer / LFL / Client]
Local signals
[Titles, H1s, service-area language, GBP alignment, NAP consistency.]
[Developer / LFL / Client]
Trust & conversion
[Reviews, license proof, quote CTA, form reduction, service proof.]
[Developer / LFL / Client]
Content gaps
[High-intent service page, local landing page, FAQ, measurement check.]
[Developer / LFL / Client]
Recommended Next Step
Keep the close useful, calm, and non-pushy.
Use this report as the priority order for your own team. Start with items 1-3 and recheck the baseline after changes.
Hand this report to your developer or agency as an evidence-backed brief with owners and effort estimates.
Start with a focused cleanup sprint covering fixes 1-3. Scope, price, and timeline are approved before any work starts.
Appendix & QA Checklist
Use before sending any client-facing report.
Raw findings to attach or summarize
- [PageSpeed links or screenshots.]
- [Crawler export notes: broken links, redirects, indexability.]
- [Google Business Profile observations.]
- [Competitor URLs and search terms checked.]
Pre-send QA
- All placeholders replaced with real client evidence.
- No text overlaps, clipped labels, or horizontal overflow at 390px mobile width.
- Every recommendation has evidence, business consequence, owner, effort, and first fix.
- No ranking, traffic, lead, revenue, or GBP placement guarantee.